As part of its digital transformation strategy, Salafin wanted to completely overhaul its online presence to offer a modern, attractive, scalable web and mobile platform aligned with new customer uses.
The aim was to boost brand awareness, improve the user experience and offer seamless online services, while developing a close relationship via diversified contact channels.
Our approach
Mobiblanc supported Salafin in the complete overhaul of its website and mobile interfaces through a structured, user-centric approach.
Our proposal was built around the "3C Success Mix": Content, Creation, Channels, to guarantee an immersive, responsive and conversion-oriented experience.
We implemented Drupal 8-based development to ensure performance, security and multisite management, as well as native mobile applications (iOS & Android) with a mobile back-end connected to Salafin's servers. The whole project was managed using a rigorous project methodology, with scoping, design, development, testing, deployment and support phases.
Key features
Integrated online simulator (floating and accessible from the home page)
Quick access to products, projects, agencies and current offers
Customer area with request tracking
Interactive and responsive mapping
“Mobile First” mobile version designed for touch use
Push notifications, multilingual management (FR/AR), Optimized SEO
Ergonomic back-office for content management
Reporting tools, analytics and advertising campaign management
Clean design, animations, interactive storytelling, flat & material design