Salafin

Case study

Context & Challenges

  • As part of its digital transformation strategy, Salafin wanted to completely overhaul its online presence to offer a modern, attractive, scalable web and mobile platform aligned with new customer uses.
  • The aim was to boost brand awareness, improve the user experience and offer seamless online services, while developing a close relationship via diversified contact channels.

Our approach

  • Mobiblanc supported Salafin in the complete overhaul of its website and mobile interfaces through a structured, user-centric approach.
  • Our proposal was built around the "3C Success Mix": Content, Creation, Channels, to guarantee an immersive, responsive and conversion-oriented experience.
  • We implemented Drupal 8-based development to ensure performance, security and multisite management, as well as native mobile applications (iOS & Android) with a mobile back-end connected to Salafin's servers. The whole project was managed using a rigorous project methodology, with scoping, design, development, testing, deployment and support phases.

Key features

  • Integrated online simulator (floating and accessible from the home page)
  • Quick access to products, projects, agencies and current offers
  • Customer area with request tracking
  • Interactive and responsive mapping
  • “Mobile First” mobile version designed for touch use
  • Push notifications, multilingual management (FR/AR), Optimized SEO
  • Ergonomic back-office for content management
  • Reporting tools, analytics and advertising campaign management
  • Clean design, animations, interactive storytelling, flat & material design
  • Enhanced security, versioning management, stability, offline accessibility
  • Results & impact
  • A new, modern and scalable web & mobile platform
  • A fluid user experience, intuitive and engaging
  • Digital tools adapted to new customer uses
  • Improved visibility of Salafin's offers and services
  • Easier content management for internal teams
  • Improved digital image for the brand, consistent with its innovation ambitions

Key success factors

  • Mobile First and responsive approach from the outset
  • Seamless integration with Salafin's IS via secure Web Services
  • Robust technical architecture (Drupal 8, native mobile development)
  • User experience at the heart of design and content
  • Rigorous project management (tracking points, Redmine tools, CRAH)
  • Close collaboration between Mobiblanc and Salafin teams
  • Mobiblanc's proven expertise in high-stakes web/mobile redesign projects