Les autoroutes de Maroc - ADM

Background & Challenges

In a context where mobility is at the heart of national issues, Autoroutes du Maroc (ADM) wanted to improve real-time information and assistance to users on its motorway network. The aim: to offer a modern, reliable and intuitive service to improve road safety, make travel more fluid and strengthen customer relations.

Our approach

• Mobiblanc supported ADM in the design and development of ADM Trafic, a free digital platform accessible on the web and mobile (iOS & Android).
• We designed an intuitive mapping solution, enriched with real-time data, and interconnected with the various players in the field (assistance, breakdown services, law enforcement agencies).
• Particular attention was paid to the user experience, traceability of interventions and optimization of assistance processes.

Key functionalities

• Real-time traffic display (accidents, traffic jams, roadworks, detour, closures)
• Access to motorway network webcams
• Interactive map of points of interest (service areas, operations centers, subscription areas, etc.)
• Planning tools: route calculation, estimated travel time and distance
• View traffic forecasts for main toll plazas
• Virtual reality tours of key routes and service areas
• Multi-media application: web, tablets for field operatives, smartphones for breakdown services and stakeholders
• Real-time monitoring of interventions and implementation of KPIs for each section: intervention times, distances covered, user satisfaction, etc.

Results & impact

• Easier access to traffic information for thousands of users
• Reduced waiting times thanks to better coordination of interventions
• Measurable improvement in service quality and customer satisfaction
• Optimization of field operations and network safety
• ADM positioned as an innovative player in digital road management in Morocco
• Key success factors
• User-centric approach and intuitive mapping
• Seamless integration between digital channels and operational systems in the field
• Data-driven management with precise performance indicators
• Close collaboration with ADM teams and assistance providers
• Mobiblanc expertise in multi-user digital platforms and connected services

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