MyMoov Mali

Context & Challenges

In a rapidly evolving African telecom ecosystem, operators face a dual challenge: delivering optimal service quality while reducing customer interaction costs.

It is within this context that Moov Africa Mali, a subsidiary of the Maroc Telecom Group, made digital selfcare a strategic lever. The objective: to offer a smooth, intuitive, and modern customer experience via a mobile application that centralizes all essential services.

Our Approach‍

Mobiblanc supported Moov Africa Mali end-to-end in bringing MyMoov to life — a mobile selfcare application designed specifically for the Malian market.

Our methodology followed an agile, collaborative, and user-centered approach, which included:

• Functional scoping and co-creation workshops with Moov teams
• A modern UX/UI design tailored to local usage patterns
• Native Android & iOS development
• Full integration with IT systems (BSS, CRM, USSD, SMS Gateway)
• On-the-ground testing in Mali and ongoing post-launch support

Key Features

MyMoov empowers users to independently manage all their telecom needs, including:

• Balance checks and usage history
• Top-ups and purchase of voice, data, or combo bundles
• Credit and money transfers (domestic & international)
• Bill payments (water, electricity, Moov services, TV subscriptions)
• Receipt downloads and fiber eligibility calculator
• Financial services: Bank-to-Wallet and Wallet-to-Bank transfers
• Secure tontine group creation and management
• Service activation/deactivation, integrated messaging, personalized notifications
• Multilingual interface (French & local languages), reinforced security via SMS authentication

Results & Impact

• Average rating above 4/5
• Significant reduction in customer support call volumes
• 60% reduction in processing time
• Improved NPS and overall customer satisfaction

Key Success Factors

• Co-creation with Moov’s local teams
• Strong cultural and digital adaptation to the Malian context
• Deep technical expertise in Telecom IT integration
• Agile delivery and quality-driven project management
• Unwavering focus on user experience

Conclusion‍

With MyMoov Mali, Mobiblanc confirms its position as a strategic tech partner in the digital transformation of African telecom operators.

This project reflects our proven expertise in Digital Selfcare, complex system integration, and agile deployment in high-growth markets.

👉 Check out the app:
Google Play
App Store

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